Greensboro's Treasured Places
Jefferson Standard Building
This building has endeared itself to Greensboro residents ever since actor Will Rogers visited the city and exclaimed local citizens were as proud of the one building on its skyline as parents are of a baby’s first tooth! The tower briefly laid claim as the tallest in the state, and perhaps even the South when completed in 1923.
Architect Charles C. Hartmann, a transplant from New York City, designed the building at the bequest of company president Julian Price. Its U-shaped floor plan allowed light and air into the central offices of the massive building, a technique that following the lead of earlier skyscrapers in lower Manhattan such as the Equitable Building. Hartmann blended Beaux-Arts design with Romanesque flourishes to decorate the elaborate terra-cotta tile facade. A bust of the company's namesake, President Thomas Jefferson, adorns the pediment above the doorway, and buffalo nickels represent thrift and economy aside each window on the ground floor. The building was listed on the National Register in 1976.